# Vertical brief: Brisbane electricians

## One-sentence position
Practical AI and website support for Brisbane electricians who want more quote requests, less admin, and clearer follow-up.

## Who this is for
- Owner-operators and small crews, usually 1–10 people
- Residential, maintenance, and light commercial electricians
- Businesses that live or die on fast quote replies, clear service areas, and reliable booking flow

## What they care about
- Turning calls and form leads into booked jobs
- Reducing time spent chasing job details, photos, and access info
- Showing trust quickly: licence, reviews, service area, response time, and recent work
- Keeping emergency work, renovations, and scheduled jobs separate

## Common friction points
- Too many enquiries that never become quotes
- Slow follow-up on quote requests
- Repeating the same questions over and over
- Service pages that are too generic to rank or convert
- No clear process for after-hours requests, emergencies, or maintenance contracts

## Proof that matters
- Fast response time
- Licence and insurance details
- Local service area
- Before/after photos
- Clear job types and pricing signals
- Short, practical FAQs

## Voice
- Calm
- Practical
- Local
- No hype
- No jargon unless it earns its keep

## Three buckets
### 1) Audit
Find where leads are leaking and what should be fixed first.

### 2) Strategy
Turn the brief into a page plan, content structure, FAQ set, and workflow map.

### 3) Implementation
Build the pages, forms, and simple automation that put the plan into action.

## Primary outcome
A clear, local website and follow-up system that helps the electrician win better jobs without adding admin.