Message hierarchy
We decide what the site should say first, second, and third so the customer never has to work to understand you.
Page structure and content strategy
Turn the brief into a clear plan.
For electricians who know the site needs work, but don't want to guess at the message, page structure, or enquiry path. We settle the plan before anything gets built.
Page hierarchy
Proof order
FAQs
Workflow
What gets defined
The structure before the pixels.
Page structure
Home, service pages, service area content, FAQs, and contact each get a clear role in the conversion path.
Proof placement
Licence details, reviews, and local credibility are mapped where they will actually influence the decision.
FAQ planning
We list the questions customers are already asking in their heads, then answer them before they bounce.
CTA path
The next step stays obvious, whether the job is urgent, scheduled, residential, or light commercial.
Workflow notes
We set the basics for follow-up so enquiries don't rely on memory, guesswork, or a heroic inbox habit.
What you walk away with
Useful artefacts, not a pretty deck.
Content map
A clear outline of the pages, sections, and key points that should exist before anyone starts writing code.
Copy direction
Guidance on the tone, proof, and objections so the final writing stays simple and local, not clever for its own sake.
Conversion notes
Practical recommendations on forms, prompts, and follow-up so the site does the boring but profitable stuff properly.
Build-ready handoff
Enough clarity to let implementation move fast without the usual back-and-forth about what should happen next.
Best fit
Good if you want the plan done properly before building starts.
FAQ
Strategy is cheaper than rebuilding twice.
Do I need the audit first?
Not always. If you already know the problem is messaging or structure, strategy can go first. If the site is obviously leaky, the audit is the cleaner start.
Will this include writing the final copy?
It gives you the structure and direction for the copy. If you want the pages built, move to implementation.
Is this only for bigger teams?
No. Owner-operators often benefit the most because the plan reduces wasted time and avoids building the wrong thing.
Best next move.
If you want the plan set out cleanly, talk strategy. If the site is already live and leaking, start with the audit.